Media Kit

The BINARYSTAR Brand Guidelines

The materials included in the BINARYSTAR Media Kit are intended to be used to accurately represent the BINARYSTAR brand. For all other media, sponsorship, and partnership inquiries please contact the BINARYSTAR team via e-mail.

Logo

Full Color – This is the primary Binary Star  logo. It is crucial to the brand and its messaging. The Binary Star logo should be used in this form at all times possible.

 

One Color – For use in print and web scenarios where only one color is permitted.

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Brand Colors

The following are the institutional brand colors of the Binary Star brand. Utilize the hex value shown for accurate representation on the web.

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Typography

Raleway – The Binary Star Primary Typeface for web application is Raleway, a Google Font. Raleway's forms are largely geometric, and at the same time features friendly and open curves. This makes for a more natural reading rhythm for users.

Raleway Regular 12345

Raleway Bold 12345

Incorrect Usage

The following are examples of incorrect usage of the Binary Star logo (with corresponding image examples):

1. Do not rearrange or adjust placement.
2. Do not rotate.
3. Do not switch the color application.
4. Do not place on a background color in which the logo is not fully visible.

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