Aiming for further expansion, many enterprises have been making headway not only by themselves but in cooperation with multiple companies within and outside their field
A licensed business consists of a joint development between the brand or character’s copyright holder and the developer or manufacturer of a specific industry. The former is referred to as the Licensor and the latter as the Licensee.
Licensing Japanese IP
Japan has a rich portfolio of original, anime, and pop culture characters across diverse categories. Brand licensing is familiar with the Japanese market, and foreign companies frequently establish contracts with Japanese companies.
The Licensee will use the brand or character’s image and name recognition to design and develop products and aim to increase their sales. It will also take a relatively shorter time to create an item in a high-quality finished form compared to planning and developing a new brand from the very beginning.
Many factors go into securing and producing any given license, but some guidelines will help us navigate the waters. As a copyright managing agent, BINARYSTAR is ready to make connections between Licensor and the Licensee according to the market needs.