Media Kit

The BINARYSTAR Brand Guidelines

The materials included in the BINARYSTAR Media Kit are intended to be used to accurately represent the BINARYSTAR brand. For all other media, sponsorship, and partnership inquiries please contact the BINARYSTAR team via e-mail.


Full Color – This is the primary BINARYSTAR logo, it is crucial to our brand message. The BINARYSTAR logo should be used in full color whenever possible.

One Color – For use in print and web scenarios where only one color is permitted.


Brand Colors

The following are the institutional brand colors of the BINARYSTAR brand. Utilize the hex values shown, for accurate representation on the web, and when using image editing software.



Raleway – The BINARYSTAR primary typeface for the web is Raleway, the Google Font. Raleway's forms are largely geometric and at the same time features friendly and open curves. This makes for a more natural reading rhythm for users.

Raleway Regular 12345

Raleway Bold 12345

Incorrect Usage

The following are examples of incorrect usage of the Binary Star logo (with corresponding image examples):

1. Do not rearrange or adjust placement.
2. Do not rotate.
3. Do not switch the color application.
4. Do not place on a background color in which the logo is not fully visible.


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